The Swamp In 1929, on the campus of the University of Florida, the location was called 'a swampy, depressed area west of the old gym.' Today it is simply called 'The Swamp,' one of college football s greatest stadiums. Find out why, at the University of Florida, they call this great stadium...The Swamp...a place where 'only Gators get out alive.' This is a brand new product from our store Gator Heaven. We are a family owned business since 1998. We have thousands of products and will be adding them daily. Come back and see what's new!